Schick: advert-top-1 by J. Walter Thompson Sydney
- Location:
Leading Edgewell brand Schick has teamed with J Walter Thompson Sydney to launch a unique new digital campaign, kicking off with Australia’s first hour long catwalk streamed on Facebook Live featuring former Miss World Australia and Schick ambassador Erin Holland.
Developed to showcase Schick’s Hydro Silk Gel Reservoir, the new #keepsongiving campaign was also hosted in partnership with the Daily Mail Australia across two locations. A 30” cut down of the catwalk will now be the centrepiece of a four-month campaign on the Daily Mail site, comprising a hub featuring content from leading influencers plus native articles focused on different aspects of feeling confident.
Credits
Steve Hey – Copy Writer
Dylan Soopramania – Art Director
Amanda Slayter – Broadcast Director
Carly Yanco – Senior Planner
Michaela Upton – Social Media Manager
Bruce Pywell – Senior Account Director
Alex Taurian – Account Executive
Production Company: Our Friends Electric
Tim Freeland Our Friends Electric Event Director
