Tribeca Film Festival: advert-body-1 by J. Walter Thompson New York
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To help celebrate the Tribeca Film Festival's 15th year, J. Walter Thompson New York has created the "first computerized acting judge" called the ReActor. By combining voice and facial recognition with motion technology, the ReActor can record participants acting out iconic scenes from popular movies like When Harry Met Sally and The Devil Wears Prada. The public can engage and be judged based on their performances, with high scores earning tickets to the film festival. The ReActor is making stops throughout New York before the Tribeca Film Festival begins on April 13.
Credits
Head of Art & Design: Aaron Padin
Creative Director: Greg Erdelyi
Art Director: Katie Bourgeois
Copywriters: Kate Delaney, Itai Inselberg
Designers: Soyeon Yoo, Emely Perez
Junior Designer: Hyunseo Yoo
Chief Creative Officer, New York: Brent Choi
Planner: Matt Baker
Head of Production: Jennifer McBride
Executive Producer: Mary Ellen Verrusio
Producers: Liam Golding
Executive Digital Producer: Zeynep Cingir
UX Designer: Jen Lash
Digital Producer: Nick Orsini
Director of Music: Paul Greco
Project Manager: Juliana Orozco
Art Buyer: Suzanna Shields
Account Team: Oswaldo Barbosa – Business Director, Haley Rankin – Account Associate
Client Team: Andrew Essex and Bari Komitee
Director: Andrew Hines
Production Company: Current
Post-Production: The Mill
Editing House: J. Walter Thompson
Music House: J. Walter Thompson
