Avex Management: advert-top-1 by J. Walter Thompson Japan

To promote Photosynthesis #1, a new single by musician Shinichi Osawa, J. Walter Thompson Japan collaborated with celebrated floral artist Nicolai Bergmann and sound developer Keiji Koga to create an experiential park in downtown Tokyo where plants ‘sang’ Osawa’s song.

The team worked with Koga, an inventor who has come up with a technology that turns plants into speakers. Devices placed at the stems transmit vibrations that create the sound, which is transmitted from the leaves and flowers.

Flora artists Bergmann turned his café NOMU in Tokyo into the “Singing Nature Park”. The popup park was open to the public for three days, from March 1 to March 3, offering the public a unique opportunity to immerse in a garden of sounds, listening to the music of Photosynthesis #1 projected by the plants.