The One Club for Creativity: advert-body-3 by J Walter Thompson Group Ltd
- Location:
The One Club for Creativity has opened the call for entries for the 2018 One Show awards, and kicks off the humorous 'Be Famous Famous' campaign developed by J. Walter Thompson New York.
The One Show entries can be submitted at www.oneshow.org, with third-quarter deadline November 30, 2017 and final deadline January 31, 2018.
The integrated campaign from JWT, which includes print, video and interactive, makes a comical statement about how winning a coveted One Show Pencil is the only way to be not just industry famous, but “famous famous”.
The 'Fanatics' launch video offers a humorous look at what it’s like to reach a new height of fame by featuring “man on the street” interviews with people who are rabid fans of One Show winners and fawn over their advertising heroes as if they were Beyoncé or Prince Harry.
One Show Awards juries focus on creativity of ideas and quality of execution. Judging will take place in March 2018, with finalists revealed in April and winners announced and celebrated at The One Show galas on May 9 and 11, 2018 as part of Creative Week in New York.
Credits
Client: The One Show for Creativity, for The One Show 2018
Client Team: Kevin Swanepoel, Yash Egami, Gabriela Mirensky
Agency: J. Walter Thompson New York
Executive Creative Director: Aaron Padin
Creative Directors: Jess Toye, Daniel Del Toro
Senior Designer: Emely Perez
Junior Designers: Dajun Yoo, Michelle Unger
Art Directors: Taejun Park, Tadhg Ennis
Copywriters: Christopher Phillips, Greg Bruce
Chief Creative Officer, New York: Brent Choi
Head of Production: Anthony Nelson
Producer: Jourdan Valdes
Senior Business Manager: Emily Nargi
Director of Music: Paul Greco
Director: Tom Mishra
Editorial: Bandit
Executive Producer: Laura Relovsky
Editor: John Piccolo
Asst. Editor: Steve Ortega
Senior Post Producer: Valerie Iorio
Audio Post: Mr. Bronx
Audio Mixer: Geoff Strausser
Animation: Sibling Rivalry Studio Creative Director/Founder: Joe Wright
Executive Producer/Founder: Maggie Meade
Post Producer: Jojo Mu
Animators: Matt Caldamone, Kasey Regan
Director: Joe Wright
Executive Producer: Maggie Meade
Head of Production: Joanna Fillie
Senior Producer: JoJo Mu
Music House: KBV Records
