Jurong Point: advert-top-1 by Isobar

To stand out with shoppers this Christmas, Jurong Point Shopping Centre in Singapore is giving shoppers a chance to shop and hop on board Santa’s Magical Sleigh for a Virtual Reality rollercoaster ride.

Riding on the popularity that Pokemon Go has generated around mixed-reality environments, the VR ride was co-conceptualized with Isobar Singapore, and takes mall visitors on a Santa sleigh ride around the mall. Whilst onboard Santa’s sleigh, they are challenged to shoot Christmas baubles at as many shopping bags as possible to win prizes.