Samsung: advert-body-2
- Location:
Samsung partners with global creative innovation network, iris Worldwide, to create an immersive with its top-of-the-range Samsung SUHD line up of televisions.
Titled ‘This is TV Without Equal’, the campaign moves the traditional focus on the TV and its features – to viewers’ reactions – to highlight the SUHD TV range’s superior picture quality and immersive viewing experiences. It used a set of 'social experiments' to create the reactions.
Credits
Client: Samsung Electronics Southeast Asia & Oceania
Vice President, Marketing: Irene Ng
Digital Marketing Director: Kim Jaehoon
Digital Marketing Manager: Janice Lim
Agency: iris Worldwide
Regional Creative Director, APAC: Grant Hunter
Creative Group Head: Cheng Shu Yau
Senior Creative: Kenneth Chia
FA Artist: Evelyn Sow
Digital Director: Hans Sabastian
Senior Planner: James Honda-Pinder
Group Account Director: Margaret Leong
Senior Account Executive: Cai Xinyi
