Philips: advert-top-1

Philips debuted its first-ever social kitchen via Facebook Live in an exclusive online launch of the new and highly anticipated Philips Viva Collection Airfryer (HD9623).

Created by iris, the Philips Healthy Kitchen was a fresh promotional strategy that involved the hosting of ‘live’, interactive content, demonstrating how healthy homecooked meals can be both fun and easy to prepare.

For the first time ever, Philips consumers could inspire the menu of a ‘live’ cooking show simply by commenting during the program. Together with Chef Sam Chablani of Fat Lulu’s and host Sonia Chew, their food requests resulted in healthy, delicious dishes - created with just five simple ingredients. It was a rare, exciting chance for consumers to interact directly with a brand and co-create content ‘live’. Interactions with the host and chef took place on the Philips Home Living Facebook page, where orders were taken and recipes were created on the fly.