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Brita has collaborated with UK fashion designer Henry Holland, famous for his cheeky slogan tees, to bring attention to the 7.7bn single-use plastic water bottles that end up in seas and landfill every year. Holland has created two fashionable yet powerful, limited edition slogan t-shirts that will be sold on the House of Holland website from 20 July, with profits going to Brita partner charity, Marine Conservation Society (MCS).

The t-shirts, which have been launched as part of Brita’s #SwapForGood campaign, were made using plastic that might otherwise have ended up in the sea and landfill. An average of seven waste plastic bottles were turned into yarn and mixed with salvaged organic cotton to create each slogan t-shirt, which encourage people to stop using single-use plastics altogether and swap to a reusable alternative like the Brita Fill & Go water filter bottle.

Actress and campaigner Lily Cole, who is an advocate of a number of environmental and humanitarian causes such as Water Aid, is also supporting the campaign to encourage people to make a sustainable swap for good.