Haven Holidays: A Breath of Fresh Air

Date: Dec 2017
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Iris's new campaign for Haven Holidays sees a light-hearted and humorous commercial landing on Boxing Day alongside creative appearing across multiple channels. The campaign positions Haven as 'A Breath Of Fresh Air' for British families - a refreshing escape from stressful city living. This new creative is part of a wider strategy aimed at introducing the brand to new audiences and re-engaging those who are already aware of the offering.

The campaign breaks on Boxing Day with a new TV commercial 'Road Trip', which focuses on two little girls travelling through a Haven holiday park on a go-kart with their parents, experiencing the huge range of activities Haven has to offer. The commercial is set to ‘Feel It Still’ by Portugal The Man. It was directed by Jim Gilchrist, through Outsider Films and written by Shaun McIlrath at Iris. The TV will be supported by press advertising, brochures, online and e-CRM.

Sarah Chapman, head of marketing communications at Haven, said: “The British coast provides the perfect antidote to the restrictions that city life places on families and, with 36 award-winning holiday parks on the Great British coast, Haven has something to suit the needs of all kinds of families.”

Credits

Creative Agency – Iris

CCO – Shaun McIlrath

Deputy Creative Directors – Matt Gray & Tommy Allen

Creative Team – Shaun McIlrath, Matt Gray, Tommy Allen, Eli Vasiliou, Kat Cheeseman, Matthew Pickles, Nick Jowitt.

Planner – Rich Edwards

Managing Partner – Amy Bryson

Account Director – Sam David

Senior Integrated Producer – Liz Truss

TV Producer – Gill Loftus

Media Agency – Mediacom

Production Company – Outsider

Director – Jim Gilchrist

Edition House – Cut & Run

Editor – Ben Campbell

Post Production – MPC

Audio Post Production – WAVE

Feminist Letters by Y&R Group

Added 20 April 2018
Agency: Y&R Group
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