Client: Hyundai
Date: Sep 2016
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As a sponsor of the NFL, Hyundai has rolled out two spots to kick off football season. In one spot, a Pittsburgh Steelers fan chooses to wipe his baby's spit up with his own shirt instead of his beloved Terrible Towel. In another, a Miami Dolphins fan cuts his boat loose into the ocean when he finds out he'll have to miss the game on Sunday to take his in-laws on a fishing trip.

Credits

CCO: Eric Springer

Group Creative Director: Barney Goldberg

Associate Creative Director, Art: Jose Eslinger

Associate Creative Director, Copy: Carissa Levine

VP, Group Account Director: Marisstella Marinkovic

Account Director: Bryan DiBiagio

Account Supervisor: Jene Crandall

Account Executive: Alison O'Neill

Director of Product Information: Brian Bittker

Product Information Specialist: Lawrence Chow

Senior VP, Planning and Research: Frank Striefler

VP, Planning Director: Kathleen Kindle

VP, Media Planning: Ben Gogley

Media Director: James Zayti

VP, Director of Integrated Production: Victoria Guenier

EP/ Content Production: Nicolette Spencer

Content Producer: Melissa Moore

Business Affairs Director: Ann Davis

Assoc. Business Affairs Director: Lisa Nichols

Broadcast Traffic Supervisor: Theresa Artaserse

Broadcast Traffic Manager: Valerie Neibel

Project Management Supervisor: Darin Schnitzer

Production Company: O-Positive

Director: David Shane

DP: Ottar Gunnerson

Executive Producer: Ralph Laucella

Producer: Ken Licita

Product Manager: Sameet Patadia