Kia: advert-body-2 by Innocean

To promote the launch of the Stinger GT, Kia, in partnership with Innocean Worldwide, created an interactive book that mimics the performance of a true GT to share with 100 of the country's most influential journalists and automotive-award jurors.

The booklet, called, 'Text Drive', featured eight chapters coordinating with the car's 8-speed automatic transition and a special sticker that revealed the first image of the car.

To get the viewer’s adrenaline pumping, the book included a microfiber repositionable material, special spot pattern fragrant encapsulated scratch-n-smell varnish, a fold-out panel with carbon-release folds and a fragrant varnish on pulp-board - all part of a unique experience meant to capture the thrill of test driving a car and create a desire to take the Stinger out for a spin.