#FindHope by Impar

Instagram hashtag technology is now helping to find missing people.

They are in hashtags seen all over the world: #SuperBowl2020, #Emmy, #Oscar2020, and more.

Human trafficking is the world fastest growing crime, with more than 21 million victims. But many of them are outside their country of origin. So, it’s difficult to track down who are missing looking only where they were last seen.

That's why Impar decided to make these people seen on a world scale, through a project named #FindHope. To find and help the victims, the project seeks help through everyone's eyes, adding the photos and data of these missing people to the photos that are seen all around the world on Instagram.

On the date of each major world event, the institution publishes photos of missing people using trending hashtags. Thus, when someone searches for hashtags on Instagram related to these events, they are impacted by photographs of missing persons, increasing the chances of them being found.