A new branding campaign for Stanford Children's Health is focused on the opening of the new Lucile Packard Children’s Hospital Stanford. The new building more than doubles the size of the children’s hospital campus, making it one of the world’s most technologically advanced, environmentally sustainable and family-friendly children’s hospitals.
The campaign addresses the question “How do you build the best children’s hospital in the world?” It will appear both locally and nationally, and consist of TV, podcasts, out-of-home, transit takeovers, print and digital, as well as sponsored content partnerships with the New York Times and The Atlantic Magazine. Some of the creative is live and it will continue to roll out through the rest of the month.
Client: Stanford Children's Health - Lucile Packard Children’s Hospital Stanford
Agency: Hub San Francisco