Marine Conservation Society: advert-top-1 by Hopkins & Jackson

Hopkins & Jackson have teamed up with award-winning illustrator Graham Roumieu to promote the Marine Conservation Society’s Good Fish Guide app.

The campaign, which will run across press and social, asks us to ‘get to know fish better’ by downloading the app. The app itself houses information on fish at risk, recipe suggestions and restaurant sustainability ratings. The charity hopes it’ll inspire people to make better choices about the fish they eat.