The Drum Awards Festival - Official Deadline

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Agency: Hope&Glory
Client: Hotels.com
Date: May 2019
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With hundreds of thousands of Tottenham Hotspur F.C. and Liverpool F.C. fans set to descend on the streets of Madrid for the 2019 UEFA Champions League Final, Hotels.com® and legendary footballer Eric Cantona are encouraging Brits to be more cultured when they hit the Spanish capital. Time to bench the Full English!

Cultural icon King Eric, alongside official travel partner of the UEFA Champions League Hotels.com, is calling on supporters of both sides to open their eyes, breathe in the culture and unearth the delights of Madrid. Rather than getting to know the inside of Irish bars and fast food joints, get to know and mingle with the locals, try the regional cuisine and even substitute pubs for art galleries. Watch the full video here.

Cantona’s plea comes following research unveiled by travel champions Hotels.com, which reveals that football fans aren’t likely to be culture vultures when they head for a European away day to watch their team.