Bank of America: advert-body-1 by Hill Holliday

As part of its #MLBmemorybank program, Bank of America, the official bank of the Boston Red Sox, sought to help introduce Chris Sale to Red Sox Nation with the help of teammates David Price and Steven Wright.

In partnership with agencies Hill Holliday and Octagon, Bank of America surprised local Boston fans with free ice cream – but not before having some fun. In classic, “Who’s-on-first” style, the players used their last names to playfully confuse their audience of ice cream-craving kids.

Fans were invited to join the Red Sox pitchers at Fenway for this one-of-a-kind experience.

The video launched June 8 and is being distributed across Bank of America, MLB, Red Sox, and player’s social media channels as well as MLB.com and Redsox.com.