Date: Apr 2017
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How would kids react to social inequality? Watch what happens when kids play a well-known board game but with unfair society rules.

Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world.

Credits

Executive creative director: Baptiste Clinet

Art director, Jules Perron

Copywriter: Philippe Lesesvre, Paul Marty

Head of creative content: Paul Marty

Chief operating officer: Pierre Callegari

Chief executive officer: Andrea Stillacci

Associate general manager: Herezie Group, Edouard De Pouzilhac, Thomas Couteau

Associate managing director: Arno Pons