Observation of Inequalities: advert-body-2 by Herezie Group
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How would kids react to social inequality? Watch what happens when kids play a well-known board game but with unfair society rules.
Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world.
Credits
Executive creative director: Baptiste Clinet
Art director, Jules Perron
Copywriter: Philippe Lesesvre, Paul Marty
Head of creative content: Paul Marty
Chief operating officer: Pierre Callegari
Chief executive officer: Andrea Stillacci
Associate general manager: Herezie Group, Edouard De Pouzilhac, Thomas Couteau
Associate managing director: Arno Pons