Topshop: #LetWhatsInsideOut by Havas
- Location:
Creative agency Havas London has partnered with the Campaign Against Living Miserably (CALM), Topshop and Topman to create a revolutionary new clothing care label designed to promote mental wellbeing and self-care in young people.
Playing on the idea that all clothing has a care label inside with instructions on how to look after it, this oversized care label is designed to be stitched to the outside of clothing, encouraging people to instead look after themselves. It features self-care messaging and information about CALM’s helpline – riffing on the campaign’s hashtag #LetWhatsInsideOut to stimulate conversation around young people opening up.
Credits
Ben Hawley, Marketing Director, CALM
Andrew Brown, Director of Corporate Partnerships, CALM
Creative agency: Havas London
UK Group Chief Creative Officer: Mark Whelan
Creatives: Aaron Howard, Matt Swinburne, Owen Hunter Jenkins, Brodie King, John Ogunmuyiwa
Design: Lorenzo Fruzza, Ciaron Fitzpatrick
Senior Account Director: Alex Lindblom-Smith
Account Director: Sophie Fletcher
Account Executive: Hannah Thomas
Strategy: Ned Hodge, Kerrie Boyes
Agency producer (film): Dominique Strouthos
Agency producder (print & digital): Katy Welsh
Film Production Company: UNIT9 Films
Managing Director of films: Adam Dolman
Executive producer: Jenna Le Noury
Production Producer: Andrew Davies
Production Manager: Lana Salfiti
Director: John Ogunmuyiwa
DoP: Adam Barnett
Edit: Big Chop
Editor: Marika Shatova
Post production: Big Buoy
Colour: Jonny Tully
VFX artist: Eileen Chan
Audio: Jungle
Audio engineer: Alex Wilson-Thame