Yahoo!: advert-top-1 by Hakuhodo Kettle
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Yahoo! JAPAN has unveiled “Yahoo! Smart Stretch 360” to mark its 20th year, as part of a series of projects. The brand claims it is the world’s first attempt at a smartphone video that utilizes YouTube’s 360-degree video feature enabling 360-degree viewing to relieve “text neck” caused by smartphone use.
Credits
Creative Agency: HAKUHODO Kettle Inc./HAKUHODO Inc.
Production Company: TOKYO
Production: TOKYO
VR Production: amana
Creative Director + Planner + Copywriter: Kazuaki Hashida / Tetsushi Kawachi Interactive Planner: Naotaka Suekuni / Keitaro Kamijo
Art Director: Koichi Kosugi
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