Grant Thornton International: advert-body-3 by gyro

Accounting firm Grant Thornton recently hired Gyro as its agency of record to help it effectively communicate its worldview and more strongly position the brand as one that isn’t afraid to challenge the status quo.

Because of this, Grant Thornton also chose to focus its efforts on branding itself as a sort of “antagonist of the status quo.”

Last month, the brand unveiled a video called ‘Status Go’ that is currently being used internally to rally employees around its future ambitions. This has expanded to a print campaign.