Tim Hortons: Courtside Seat A12 by Gut Agency
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For over 20 years, Tim Hortons has sponsored the only NBA team in Canada – the Toronto Raptors, who are now in the finals against the Golden State Warriors. This dedication to the team is only outshone by Raptors Superfan, Nav Bhatia, who has had his courtside seat – A12 – for 24 years.
Just in time for game six of the NBA Finals, Bhatia has partnered with Tim Hortons to share his story – one of passion, inclusivity and Canadian spirit.
In ‘Courtside Seat A12’, Nav Bhatia guides the viewers through his journey from 24 years ago to where he is today, showing how his seat represents far more than just a place to watch a basketball game, but the touching story of people who move to Canada and embrace a life focused on hard work and success.
In a video filmed by Gut for Tim Hortons, Nav takes the viewer through his journey and explains why Seat A12 is so important to him. “The whole world is looking at the seat,” he says. “Some see Indian. Some see Canadian. Some see both. Some see a turban. I hope they see diversity and loyalty. I hope they see why Canada is so special.”
Credits
Agency: GUT Agency
CCO, Founder: Anselmo Ramos
Managing Director: Ricardo Honegger
Associate Creative Director, Art Director: Eliana Ferrer
Associate Creative Director, Copywriter: Jeff Hodgson
Senior Art Director: Giulia Magaldi
Senior Copywriter: Frank Garcia
Senior Producer: Cecilia Salguero
Business Affairs: Karen Murillo
Client: Tim Hortons
Global Head of Creative Excellence: Paloma Azulay
Advertising Lead Canada: Jana Goodbaum
Global Marketing Manager: Dibba Iran Parasti
Media Lead: Jenni McIsaac
Social Media Sr. Manager: Asif Houssain
Regional Marketing Lead: Chris Wakefield
Head of Marketing Canada: Markus Sturm
Chief Sales Officer: Ricardo Azevedo
Global Chief Marketing Officer: Axel Schwan
Production House: Spy
Director: Lucas Dabrowski
Executive Producer: Carlo Trulli
Producer: Matt Wiele
Director of Photography: Kris Bonnell
Editor: Mark Morton
Editorial House: School