Rak'n'Roll (Cancer charity): advert-top-1 by Grey Poland
- Location:
Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That’s is why the Rak’n’Roll decreased its income by 20% in 2017.
Grey Poland together with local brewery made a new beer brand and turned it into a self-sufficient donation engine. There were 1,500 bottles, and with each sold bottle a donation of €0.50 was made to the foundation. Remaining income was spent on brewing the next batch of beer. Furthermore, the beer name is the registered charity number. If you add it to your tax form, donation will be transferred to Rak’n’Roll. Before the end of the tax year we already gathered 50% more tax based charity donations than in 2017.
The conceptual and creative partner of the campaign was Grey Poland. Other companies involved in the campaign included Cohn&Wolfe, Shootme, Wołowski & Partners Studio, IndaHash, Lettly and MediaCom.
Credits
Executive Creative Director: Jakub Korolczuk.
Deputy Creative Director: Rafał Ryś.
Account Manager: Katarzyna Szewczyk.
Business Growth Director: Katarzyna Szewczuk.
Strategic Planner: Mateusz Cukierski.
Senior Art Director: Antoni Kamiński.
Senior Copywriter: Adam Sierociński.
PR Account Manager: Adrianna Fajerska.
PR Senior Account Executive: Natalia Jaworowska.
Rak'n'Roll: Olga Myślinska.
Rak'n'Roll: Łukasz Kościuczuk.
Rak'n'Roll: Jacek Maciejewski.
Head of Production: Anna Green.
Music: Caribou "Can't do without you".
Production:SHOOTME Visual Artists.
Head of production:Pola Langowska.
Production assistant: Maja Ajnenkiel.
Head of Music:Michał Krajewski (CORD).
Music: Caribou "Can't do without you".
