Marriott: advert-body-2 by Grey New York
- Location:
The Marriott portfolio’s 'You Are Here' campaign from Grey New York is about encouraging travelers to be present in the moment so they never miss out on an incredible experience.
To embody that philosophy in an exciting, visceral way, Marriott partnered with DJ Dipha Barus to create an exclusive track inspired by the sights and sounds of his travels in Bali, featuring longtime vocalist collaborator, Lala, and American rapper, Vince Staples.
Grey filmed his entire experience to serve as the track’s full-length music video, allowing viewers to immerse themselves in a more expansive story of how travel inspired his passion for music. Together, Marriott and Dipha released the video across paid and owned media channels to launch the new custom track to fans all around the globe.
Credits
Agency: Grey New York
Advertiser: Marriott Portfolio
Spot Title: Room Key
Agency: Grey NY
Worldwide Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Executive Creative Director: Leo Savage
Group Creative Director: Asan Aslam
ACD Art Director: Brian Mekjian
ACD Copywriter: Ryan McCarthy
Chief Operating Officer: Chris Ross
Executive Vice President: Nadine Falco
VP, Account Director: Ilisia Shuke
Account Executive: Madeline Topinka
Global Strategic Planning Director: Suresh Nair
Executive Strategic Director: Tony Lederer
Strategy Director: Rogerio Colantuono
Production: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Head of Integrated Production – James McPherson
Townhouse Exec. Producer: Kim Kietz
Townhouse Producer: Alex Kramer
Townhouse Assistant Producer: Erica Serio
Townhouse Music Producer: Zachary Pollakoff & David Lapinsky
Production Company (location): B-Reel Films – Los Angeles
Director: Tom Malmros
Director of Photography: David Grehn
Editor (person & company): Gary Knight – Cut & Run
Music/Sound Design (person & company): Michael Marinelli - Sonic Union
Principal Talent: Dipha Barus, Lala Karmella, Jeanette Auandajoo, Vince Staples
