Very.co.uk: It's the Very Best Excuse by Grey London
- Location:
Online retailer Very rolled out the first installment of its Christmas campaign back in October igniting the age-old debate on when it is appropriate to launch holiday ads. Now, as the festive season begins to draw closer, Very, and its creative agency Grey London, is launching the second ad in the ‘Very Best Excuses’ series.
'It's the Very Best Excuse' encourages viewers to celebrate the things we can only get away with at this wonderful time of year – cozily drinking gin in your PJs in front of the TV while binging on period dramas, dressing up babies in festive costumes or even treating yourself to a luxurious gift – set to the tune of some jolly carol singers.
Running throughout the festive period, the campaign will continue to cover key consumer touch-points across all media.
Credits
Client The Very Group
Brand Very
Chief Marketing Officer Carly O’Brien
Head of Brand & Customer Katrina Ward-Smith
Senior Brand Lead Kat Delaney
Brand Manager Zoë Redmond
Brand Executive Beth Chester
Brand Executive Louise King
Production Company Moxie Pictures
Production Company Producer Jessica Ensor
Director Frank Todaro
D.O.P Federico Alfonzo
Production Design Rosy Thomas
Post Producer Lisa Vaughn at Absolute Post
Editor Leo King at Stitch
Colourist Matt Turner at Absolute
VFX Artist Milo Paterson at Absolute
Composer Simon Gwilliam
Music Supervisor Dominic Bastyra at Wake The Town
Sound Engineer James Benn at Bark
Post Sound Producer Cliff Wilson at Bark
Creative Agency Grey London
Managing Director Nathan Gainford
CSO Raquel Chicourel
Head of Planning Annalisa Roy
Executive Creative Director Celeste Dalariac
Creative Director Vanessa Robinson
Creative Director Tomas Gianelli
Senior Copywriter Jesse Little
Producer Lindsay Moyes
Assistant Producer Alicia Cordell
Business Director Beatrice Clarke
Account Director Charlie Pullan
Media Agency Dentsu
Managing Partner Kate McAllister
Business Director Katie Braddon
Account Director Vanessa Scott
Account Manager Niamh Flynn