Marks and Spencer and Breast Cancer Now: advert-body-1 by Grey London

This October, during Breast Cancer Awareness Month, M&S will be sharing the words and experiences of seven inspirational – who have all been affected by breast cancer – in a campaign to help raise awareness of its partnership with Breast Cancer Now and raise funds for vital research. The money raised throughout October will contribute to M&S’s ongoing goal to help prevent 9,000 cases of breast cancer a year by 2025.

The seven women - Emi Lou Howe, Katie Hughes, Laura Otrofanowei, Helen Peedell, Hayley Rock, Heather Shekede and Lesley Stephen – have been invited by M&S to front its nationwide campaign across its stores and online channels.

To kick-start the campaign, the women have drawn on their own personal experiences to create a short film entitled 'Life, Love, Laughter and Breast Cancer: In Our Words.' The 60-second video curates the words each of the women use to describe their individual attitudes and approach to a life affected by breast cancer - focusing on the experiences, people and things that matter to them.