Lucozade Sport: advert-body-2 by Grey London
- Location:
Valenstein & Fatt (the creative agency formerly known as Grey London) has unveiled the latest film that builds on last year’s launch of Lucozade Sport’s new brand positioning called Made to Move. It features world championship boxer Anthony Joshua. The emotive 90-second short film highlights an attitude that has made Joshua the fighter he is today: Nobody moves forward by standing still. A chronicle of his life, it is a beautiful portrayal of how his innate desire to keep moving forward has put him at the top of his game, now competing in the hotly anticipated World Heavyweight unification blockbuster against Wladimir Klitschko.
Credits
Executive creative director: Dominic Goldman
Creative: Dominic Goldman
Head of marketing: Steven Hind
Senior brand manager: Kay Bartlett
Business director: Sarah Jones
Account director: Sophie Gosper
Account manager: Hayley Shepherd
Head of production: Jacqueline Dobrin
Assistant producer: Leah Stolerman
Managing planning partner: Matt Springate
Planning director: John Jones
Production company: Smuggler
Director: Christopher Hewitt
Editor: Dan Sherwood
Producer: Adam Evans
Executive producer: Fergus Brown / Emma Butterworth
DoP: Matthias Rudh
VFX: MPC
VFX supervisor: Bruno Fukumothi
VFX producer: Louise Unwin
Grade: MPC
Colourist: Houmam
Audio post production: Jack Sedgwick
