Agency: Grey Group
Client: Asiasoft
Date: May 2016
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Asiasoft Online’s game Special Force 2, Impact Hub for sustainable social change, and game developer Dragonfly, have partnered to address a pressing issue - a shortage of blood in blood banks, by reaching out to gamers to help. With the launch of EXTRA LIFE, an in-game activation that urged people to give blood in real life, in order to gain more life within the game.

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Grey Group APAC