Disney: advert-body-2 by Grand Visual

As part of the ‘Disney Junior Magical Moments’ campaign, Disney Junior Asia has released a social video today featuring footage from an AR stunt that was unleashed on the streets of Singapore.

The Augmented Reality stunt took place on a busy street in the Singapore suburb of Tampines where a bus shelter was transformed overnight using ‘pixie dust’, plus a small dose of creative technology and AR production by Grand Visual. The result was a live poster giving the illusion of the road ahead. But as people watched, a series of beloved Disney Junior characters appeared on the street in front of them.