channel 5: Big Brother 2016 by Gramercy Parks Studios

Broadcaster Channel 5 has partnered with Gramercy Park Studios (GPS) to create a series of VFX-driven promos for the imminent return of Big Brother. Featuring the show’s presenters, Emma Willis and Rylan Clark-Neal, almost every element of the campaign was created in post-production by GPS.

In both the 20” and 30” promos, Rylan is seen smashing a sledgehammer against an enormous mirror, shattering it into the form of the new Big Brother logo. The shards of glass then fly past the presenters and towards the screen, creating an unsettling but visually stunning 3D experience.