The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
HP Singapore and GOODSTUPH launched a music video advertisement crafted exclusively for smartphones.
In the video, the majority of a couple’s young, blossoming love takes place over the glow of a smartphone screen, supplemented by an endless list of messaging and social media apps.
Leveraging on this insight and the popularity of vertical videos among our audience, HP Singapore and GOODSTUPH teamed up with Benjamin and Narelle Kheng of The Sam Willows, to kick off the Singapore launch of the HP Sprocket Photo Printer with ‘Live Forever’ - an original song and video. As the video takes over the screen of your mobile phone, the view is transported to the world of Benjamin Kheng as he experiences the highs and lows of a young relationship – with the crux of his journey being the moments that matter.
Executive Creative Director: Pat Law
Art Director: Nigel Tan
Director: Jayden Tan
Assistant Director: Nicholas Ee
Editor: Jayden Tan
Story: Nigel Tan, Takumi Kinjo, Jayden Tan, Teo Chin Yen
Junior Creative: Issa Mauricio