BMW: advert-body-4 by Goodby Silverstein & Partners
- Location:
The first work from Goodby Silverstein & Partners (GS&P) for BMW debuted this week to support the company’s 'Summer On' sales event. The 60-second anthem spot – titled 'Relativity' – explores Einstein’s famed theory that time isn’t absolute, but a function of speed, highlighting that a second inside the 'Ultimate Driving Machine,' is markedly different from one second outside of it.
In addition the campaign includes a pair of 30-second spots, social media videos, as well as radio, print, OOH, and banners.
John Hillcoat of Serial Pictures – who has helmed music videos for Bob Dylan, Elvis Costello, and Depeche Mode – directed the television spots, with Academy Award-nominated cinematographer Hoyte van Hoytema (“Dunkirk,” “Interstellar”) serving as the director of photography.
Credits
Ad Agency: Goodby Silverstein & Partners
Client: BMW of North America
Creative
Co-Chairman/Partner: Rich Silverstein
Creative Director: Roger Baran
Creative Director: Sam Luchini
Production
Director of Production: Tod Puckett
Executive Producer: Benton Roman
Account Services
Group Account Director: Theo Abel
Account Director: Alissa Sheely
Account Manager: Olivia Mullen
Brand and Communication Strategy
Deputy Director of Brand Strategy: James Thorpe
Brand Strategist: Mackenzie Beer
Business Affairs
Director of Business Affairs Manager: Judy Ybarra
Sr. Business Affairs Manager: Chrissy Shearer
Broadcast Traffic Director: Ruchele Eisenman
Sr. Broadcast Traffic Manager: Edgar Ornelas
Production Company
Company name: Serial Pictures
Director: John Hillcoat
Director of Photography: Hoyte van Hoytema
Production Designer: Don Burt
Executive Producer: Violaine Etienne
Producer: Kathy Rhodes
Editorial Company
Company name: Exile
Editor: Shane Reid
Assistant Editor: Dusten Zimmerman
Producer: Brittany Carson
Executive Producer: Carol Lynn Weaver
Head of Production: Jennifer Locke
Telecine
Company name: MPC
Colorist: Mark Gethin
Color Producer: Rebecca Boorsma
Executive Producer, Color: Meghan Lang
VFX/Finishing
Company name: a52
VFX Supervisor: Andy McKenna
On-Set VFX Supervisor: Urs Furrer
Head of CG: Kirk Shintani
2D VFX Artists: Steve Wolff, Matt Sousa, Adam Flynn, Michael Vaglienty
3D Artists: Mason Dash, Dustin Mellum, Josh Dryer
Online Editors: Kevin Stokes & Gabe Sanchez
Producer: Andrin Mele-Shadwick
Executive Producers: Patrick Nugent & Kim Christensen
Managing Director: Jennifer Sofio Hall
Music
Music: Q Department
Sound Design
Sound Designer: Brian Emrich
Mix
Company name: Lime Studios
Mixer: Rohan Young
Assistant Mixer: Ben Tomastik
Executive Producer: Susie Boyajan
