Adobe: advert-top-1 by Goodby Silverstein & Partners
- Location:
Adobe has launched a campaign created by GS&P ahead of the Super Bowl that targets marketers called 'The Gambler.' In the spot, a nervous businessman and a gambler sitting in a dive bar watching the Super Bowl strike up conversation. Assuming he’s betting on the big game, the gambler asks the businessman - who is a CMO - how much he is in for. After the CMO says $4 million, the gambler is shocked. The CMO goes on to say how he should have 'looked at the data' before going all-in right before his cream cheese ad finally airs. By the looks of others watching at the bar, the commercial is absolutely terrible. The humorous ad, which will run during shows including Jimmy Kimmel Live!, Saturday Night Live, and The Late Show with Stephen Colbert, is meant to show marketers that it's important to study data before throwing large amounts of money at a campaign.
Credits
Creative Partner: Rich Silverstein
Creative Director: Will Elliot
Production
Director of Content Production: Tod Puckett
Senior Producer: Benton Roman
Account Services
Account Director: Theo Abel
Account Manager: Chelsea Bruzzone
Assistant Account Manager: Aliza Niewood
Brand Strategy
Group Brand Strategy Director: Bonnie Wan
Brand Strategist: Etienne Ma
Communication Strategy
Director of Communication Strategy: Christine Chen
Group Communication Strategy Director: Dong Kim
Senior Communication Strategist: Caitlin Neelon/Victoria Barbatelli
Communication Strategist: Tara Hughes
Jr. Communication Strategists: Catherine Kim/ Elyse McAvoy
Research & Analytics
Group Research & Analytics Director: Margaret Coles
Research & Analytics Director: Cassi Husain
Business Affairs
Business Affairs Manager: Heidi Killeen
Production Company
Company name: Reset
Director: J.C. Chandor
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: Greg Schultz
Director of Photography: Masanobu Takayanagi
Production Designer: Noel McCarthy
Editorial Company
Company name: Work Editorial
Editor: Rich Orrick
Assistant Editor: Arielle Zakowski
Executive Producer: Marlo Baird
Telecine
Company name: Company 3
Colorist: Tom Poole
VFX/Finishing
Company name: Method Studios
Lead Flame: Aidan Thomas
Executive Producer: Robert Owens
VFX Producer: Jennie Burnett Fischer
Music
Company name: Butter
Composer: Max Schad/Andrew Sherman
EP/Producer: Annick Mayer
Creative Director: Andrew Sherman
Sound Design
Company name: Stimmung
Sound Designer: Gus Koven
Producer: Kristina Iwankiw
Executive Producer: Ceinwyn Clark
Mix
Company name: Lime
Mixer: Rohan Young
