Adobe: Billion Dollar Contract by Goodby Silverstein & Partners
- Location:
To promote its e-signature capabilities, Adobe has rolled out a satirical spot that features basketball's "MVP" as he signs with the Cincinnati Sabers. In the spot, a room full of business executives look over the contract and "manually" sign it one by one. The lengthy process begins to frustrate the athlete, so much so that when he gets a message on his phone from a rival team in San Jose that will let him sign a contract digitally with his finger, he chooses to do it - then walks out of the room.
Credits
Co-Chairmen: Rich Silverstein and Jeff Goodby
Chief Creative Officer: Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Creative Director: Roger Baran
Creative Director: Sam Luchini
Art Director: Jasper Yu
Art Director: Stefan Copiz
Copywriter: Alex Maleski
Director of Content Production: Tod Puckett
Senior Producer: Benton Roman
Production Coordinator: Rachel Newman
Managing Partner: Brian McPherson
Account Director: Theo Abel
Account Manager: Chelsea Bruzzone
Assistant Account Manager: Zack Piánko
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Brand Strategist: Andrew Mak
Director of Communication Strategy: Christine Chen
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Caitlin Neelon
Communication Strategist: Natalie Williamson
Junior Communication Strategist: Chloe Bosmeny
Business Affairs Manager: Heidi Killeen
Director of Music: Todd Porter
Production: Reset
Director: Adam Hashemi
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Bidding Producer: Jenn Ingalls
Head of Production: JP Columbo
Producer: Michelle Currinder
Editor: Rock Paper Scissors
Producer: Charlyn Derrick
Editor: Olivier Bugge Coutte
Music: Barking Owl
Sound Designer: Michael Anastasi
Mixer: Patrick Navarre
Music: Barking Owl
Creative Director: Kelly Bayett
Post FX: The Mill
Senior Producer: Will Unterreiner
2D Lead: Tara Demarco
