National Gallery of Prague: advert-body-1 by Geometry Prague
- Location:
Geometry Prague and NeuroDigital have brought iconic sculptures to life for the blind through a unique VR experience, using a pair of gloves rather than the more usual headset equipment.
The new art experience is unveiled at the Touching Masterpieces exhibition, staged by Geometry at the National Gallery of Prague and backed by the Czech Ministry of Culture. Michelangelo’s David, the bust of Nefertiti, and Venus de Milo have been transformed into virtual objects which people “see” through haptic glove technology for the first time.
The haptic gloves control realistic hands in virtual space. When the virtual hand touches a 3D object in the virtual world, the technology identifies the object and sends feedback in the form of vibrations. The Avatar VR glove has been customized specifically for this project by being enriched with multi-frequency technology to stimulate different types of skin cells’ tactile responses – to give the blind the most accurate perception of the 3D virtual object.
Credits
Credits:
Neurodigital
CEO: Luis Castillo
Head of Development: Manuel Pasamontes
Neuroscientist Advisor: Francisco Nieto
Tech Developers: Daniel Sierra and Antonio Garcia
Leontinka Foundation
Executive Director: Barbara Hucková
Geometry Prague
Chief Creative Officer EMEA: Howard Smiedt
Creative Director Prague: Julia Dovlatova
Senior Creative: Luis Rotger
Senior Creative: Carlos Baer
Art Director: Andrei Didyk
Junior Copywriter: Kai Granaas
Managing Director: Martin Pesta
Client Service Director: Iva Welker
Account Director: Jan Dvorak
Account Executive: Tereza Balasová
Content Manager: Anna Eliasová
Production Manager: Vendula Malochová
Web development: Digital Dosis
Production company: Telegram Films
