Up Front Brewing: advert-body-2 by Freytag Anderson

Glasgow studio Freytag Anderson has created a packaging line for independent brewer Up Front. Brewer Jake Griffin is currently establishing his own range of beers under the Up Front label. His craft-perfected, small-batch offering is a confident manifesto for quality and attention to detail.

To the core range, whose names are drawn from Moby Dick, illustrator Stanley Donwood lent a range of linocut images suggestive of seaborne adventure. Up Front’s existing brand identity was refined in line with these signature illustrations (and vice versa). The beer names are presented in a simple letterpress-inspired font which ties in visually with the linocuts.

Freytag Anderson created maximum real estate for Donwood’s striking prints, reserving a small clean area for mandatory information. The rest of the can became a canvas. This template will underpin wildly varying label content for new ranges.