Scottish Event Campus (SEC): advert-body-1 by Freytag Anderson
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Glasgow branding agency Freytag Anderson has created a brand identity for the newly named Scottish Event Campus. The new brand is based around the idea of encapsulation. The three buildings are brought together under one marque that represents their significance and shared location on the Clydeside.
The identity utilises a series of shapes and patterns applied across print, screen and environment, inspired by the venues’ architecture and iconic shapes. A distinctive colour palate selected is in line with the income-generating divisions, supporting SEC’s international business development and strengthening the Campus’ national significance.
The launch of the identity is followed by extensive on-site application throughout 2017.
Credits
Founder: Daniel Freytag, Greig Anderson
Head of marketing (SEC): Sean Murray
