‘Diwali hai, Badi manao’ (Its Diwali, make it big) by FCB Ulka
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Reliance Fresh and Smart launched their latest Diwali campaign, ‘Diwali hai, Badi manao’. The fabulous Diwali campaign empowers the customer to celebrate Diwali in a big way. Hence the campaign exhorts customers to make Diwali truly big, by celebrating it in a deeper and thoughtful way.
Conceptualized by FCB Ulka, Mumbai, the 9-film series campaign- ‘Diwali hai, Badi manao’ is about a family making Diwali big in a meaningful way. Each film shows a unique way in which Diwali can be made really big. Be it by changing the tradition of only the women cooking, rekindling love, treating friends like family, or breaking religious barriers by including everyone in the Diwali celebration. The campaign has beautifully sent these messages across, touching many hearts and forming a stronger bond with customers.
