Ontario Tourism Marketing Partnership Corporation (OTMPC): advert-top-1 by FCB Toronto
- Location:
Launched with a riddle, an unconventional tourism campaign called “Where Am I?” is challenging public perceptions about Ontario – and how travel advertising can be done. Provoking mystery and surprise, a campaign developed for the Ontario Tourism Marketing Partnership Corporation (OTMPC) by FCB Toronto is showcasing Ontario in an unfamiliar way. The high profile, multi-channel campaign, targeting residents of Ontario and Montreal, is designed to increase awareness of Ontario as a travel destination and encourage tourism within the province by asking the question: “Where Am I?”
Credits
CEO: Tyler Turnbull, CEO
Chief Creative Officer: Jon Flannery, CCO
Creative Director:
Jeff Hilts, VP, Group Creative Director
Nancy Crimi-‐Lamanna, VP, Group Creative Director
Art Director:
Jeff Hilts, VP, Group Creative Director
Rob Dean, Senior Art Director
Cody Sabatine, Art Director
Writer:
Nancy Crimi-‐Lamanna, VP, Group Creative Director
Dave Delibato, Senior Copywriter
Joseph Vernuccio, Copywriter
Account Team:
Sunil Sekhar, VP, Management Director
Sarah Banks, VP, Business Director
Violet Karbalaei, Account Supervisor
Skye Gandy, Account Coordinator
Agency Producer: Rea Kelly,
Producer: Sumit Ajwani, Producer
Project Manager:
Kinga Karadi, VP, Operations
Michelle Simpson, Senior Project Manager
Emily Watkin, Project Coordinator
Carly Roy, Project Coordinator
Planner:
Shelley Brown, VP, Chief Strategy Officer
Heather Segal, VP, Planning Director
Anastasia Tubanos, Senior Strategist
Kristy Pleckaitis, Lead User Experience
Shelagh Hartford, Digital Strategist
Other:
Jorge Vasconez, Agency Videographer/Editor
Rob MacLean, VP, Director of Communications
