Sport England: We Are Undefeatable by FCB
- Location:
Riding on the success of its ‘This Girl Can’ campaign, ’We Are Undefeatable’ intends to inspire and support people with long-term illnesses by making them aware of the positive benefits of physical activity.
The campaign is a heart-wrenching montage of the real people who suffer from long-term health conditions, partaking in various activities they do to stay fit, set to a cover of Sintra's classic record - 'That's Life.'
It includes a young woman in a wheelchair, who doesn't allow her legs to prevent her from dancing, a girl with respiratory problems heading out for a determined jog, a team of old men play touch football, slowly but surely, and an old man working out using a playground gym.
Throughout, little clues point to their various illnesses including a card that reads ‘straight out of chemo’ and a man seen injecting himself with insulin.
But what’s important is the film shows all the different ways of staying active that doesn’t involve doing ‘exercise’ at the gym.
'We Are Undefeatable' also includes social films that give a candid insight into the individual lives of the real people suffering from health conditions, created to act as mini-documentaries. The films use additional and self-filmed footage; giving viewers a real view of their experiences, in a raw and honest way.
Credits
Agency: FCB Inferno
Chief Creative Officer: Owen Lee
Creative Partner: Al Young
Creative Director: Sarah Lefkowith
Creative Director: Nicole Chen
Executive Vice President: Sharon Jiggins Senior
Account Director: Lucy Turner
Senior Account Manager: Lara Ashman
Strategy Director: Tom Lindo
Strategist: Imogen Armstrong
Broadcast Producer: Hanna Davis
Director of Innovation: Laura Visick
Broadcast and Content Business Affairs: Caio Silva
Design Lead: Becci Salmon
Design Lead: Sarni Strachan
Head of Creative Production: Mike Jenkins Creative
Producer: Clare Dyer
Retoucher: Rich Bagley
Associate Director Communications and Influencer Marketing: Sami Westwood
Josie Beaumont: Junior Copywriter
Sarah Bignell: Junior Art Director
Photography: Swerve Represents
Photographer: Sophie Harris-Taylor
Framestore credits: Main Film
Colourist - Simon Bourne
Flame - Jason Farrow
Producer - Sian Jenkins
Socials
Colourist - Jessica Vile
Flame - Jason Farrow & Ally Burnett
Producer - Sian Jenkins
Knucklehead credits:
Director: JJ Augustavo
Producer: Francis Mildmay-White
Production Manager: Cat Irving
1st AD: Benji Edwards
DOP: Luke Jacobs
2nd Unit Camera: Tommy McMahon
Art Dir: Fred Cassavetti
Wardrobe: Melanie Mildmay-White
Casting Directors: Kharmel Cochrane (London) / Martin Gibbons (Manchester) / Jordan Maxwell
2nd Unit Directors: Joachim Benzimra & Jordan Maxwell
Soundtree credits:
Music and sound: Soundtree
Music Limited Music arranged by Luis Almau
Sound Design and Mix; Henning Knoepfel at Soundtree
Producer Soundtree; Jay James
Trim credits (main film):
Editor: Vid Price Assistant
Editor: Jacques Simon
Producer: Polly Kemp
Editors (social documentaries):
Vid Price
Jacques Simon
Magda Plugowska
Edward Hanbury
Joey Henshaw
Lorna Searl
