Food & Drug Administration Center for Tobacco Products: Little Lungs by FCB New York
- Location:
FCB New York has created a digital campaign for the Food & Drug Administration Center for Tobacco Products to warn teenagers about the dangers of smoking. To bring attention to the fact that smoking causes stunted lung growth, the videos feature a stop-motion character named "Little Lungs" who has trouble doing things like swimming, snowboarding and blowing out birthday candles since he smokes.
Credits
Chief Creative Officer, EVP: Ari Halper
Executive Creative Director, EVP: Gary Resch
Creative Director: Liem Nguyen
Creative Director: Justin Chen
Art Director: James Meiser
Copywriter: Cecile Robertshaw
Executive Producer: Stacy Flaum
Business Manager: Pamela MacGillivray
Group Management Director, EVP: Jeff Tarakajian
Group Management Director, SVP: Suzanne Santiago
Account Director, VP: Dimas Adiwiyoto
Account Director: Earl Adams
Account Supervisor: Mallika Rao
Account Supervisor: Jared Shell
FCB Strategy: Mark Hall, Strategy Director, VP
Production Company: Hornet
Production Company City: New York
Director: Peter Sluszka
Editing: Hornet
Music: We Are Walker
