FDA: advert-top-1 by FCB New York
- Location:
Since most people are familiar with the classic fairy tale "The Three Little Pigs,"the FDA has put a harrowing spin on the children's story to warn teenagers about the dangers of smoking. In a short video created by FCB New York, a wolf wearing a leather jacket wreaks havoc on a small town of pigs when they see him walking through the streets. But when he tries to huff, puff and blow one of the pig's houses down, he's unable to since his lungs have been damaged and weakened due to smoking. Once the pigs in the town realize that the wolf is incapable of causing any harm, they continue to go about their day unafraid while the dejected wolf walks down the street holding a pack of cigarettes.
Credits
EVP, Account Management: Jeff Tarakajian
SVP, Account Management: Suzanne Santiago
VP, Account Director: Dimas Adiwiyoto
Account Supervisor: Mallika Rao
Director of Integrated Production: Leelee Groome
Producer: Maria Garelli
Executive Creative Director: Gary Resch
Creative Director: Liem Nguyen
Creative Director: Justin Chen
Art Director: James Meiser,
Copywriter: Cecile Robertshaw
Production Company: MJZ
Director: Carl Erik Rinsch
Producer: Kate Leahy
Editor: Jamie Foord
Editorial Company: Rock Paper Scissors
Music Company: Groove Guild (Producer) Pull Music and Stimmung
Visual Effects Company Lead Artist: Home/Colin Renshaw