Holland & Barrett: advert-body-1 by FCB Inferno

Health food retailer Holland & Barrett International wants to awaken the nation, as it launches its first big creative campaign with new agency FCB Inferno.

Centred around an interactive in-store marketing campaign, the creative helps consumers identify their sleep habits with six different personas: the Caffeinator, the Late Night Browser, the Daytime Dozer, the Biggest Snoozer, the Slumber Interrupter and the Ridiculously Early Riser.

The six-figure campaign will showcase Holland & Barrett’s wellbeing knowledge, cementing the 760-store retailer as the number one destination for sleep products and advice on the high street with dedicated “Sleep Coaches” in every store.

The campaign, which uses the animated rabbit character from the existing ‘Good Life’ creative by RKCR/Y&R, will launch with TV advertising, using a 30 second and a 10 second commercial. The commercial will run alongside print (launched 7 October), digital and social activity throughout October and November.