BMW: BMW at Goodwood Revival by FCB Inferno

Agency: FCB Inferno
Client: BMW
Date: Sep 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

FCB Inferno has enlisted a group of illustrators to create a series of posters, designed to celebrate BMW at Goodwood Revival.

The agency asked Vince Mclndoe, The Red Dress, Edward Tuckwell, Garry Walton to bring the cars that will be on show to life – Riviera style. These representations aim to capture the glamour of the cars and era, echoing the spirit of the festival.

Attendees had the chance to pick up their own copies of the posters on the BMW stand each day, while those not attending can vote for their favourite online.

Credits

Creative team – Greg Harvey & Mike MacKenzie at FCB Inferno

Illustrators - Vince Mclndoe, The Red Dress, Edward Tuckwell, Garry Walton