Getty Images: advert-body-1 by FCB Chicago
- Location:
A campaign for Getty Images, called 'Watermarks for Water,' launches on World Water Day and aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark.
The Watermarks for Water collection features than 300 images, shot by some of the world’s top photographers, highlighting the lack of clean drinking water around the world. Getty will be launching a special microsite, and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries.
Credits
Client: Getty Images
Campaign: Watermarks for Water
Agency: FCB Chicago
FCB Chicago
Chief Creative Officer: Liz Taylor
Worldwide Creative Partner: Fred Levron
Executive Creative Director: Jon Flannery
Executive Creative Director: John Claxton
Creative Directors: Bruno Mazzotti and Dean Paradise
Senior Copywriter: Kate Cullen
Senior Art Director: Franki Geib
Executive Creative Producer: John Bleeden
Senior Producer: Carolina Sierralta
VP, Management Director: Kathryn Horsley
SVP, Print Production: Julie Regimand
Project Manager: Matt Hartwig
FCBX
Executive Vice President: Kim DeNapoli
Account Director: Katherine Fliess
Cutters NY
Editor: Nadav Kurtz
Assistant Editor: Peter Zachwieja
EP: Elizabeth Krajewski
Producer: Stephanie Rose
Cutters Chicago
Editor: Matt Walsh
Assistant Editor: Jackie Cohen
Producer: Heather Richardson
Flavor Chicago
EP: Neal Cohen
Finishing Artist: Chris Elliott
Senior Designer: Colby Capes
Color: Brian Higgins
Lord & Thomas
Audio Manager: Jason Ryan
Audio Engineer: Alec Chojnacki
Associate Audio Engineer: Batsirayi Zesaguli
Audio Producer: Alex Bartczak
Current
President: Virginia Devlin
SVP, Integrated Media: Kate Knox
Associate, Media Relations: Mackenzie Woods