International Delight: One Touch Latte by Fallon

Agency: Fallon
Date: Apr 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

To introduce its new One Touch Latte, a product that can transform coffee into a "perfect, frothy latte in 5 seconds with the touch of a button," International Delight has rolled out a humorous 30-second spot that features an old Italian cafe owner named Cecilia whose lattes are the talk of the town. In the spot, Cecilia takes the news of One Touch Latte's advent surprisingly well: instead of being upset that it will hurt business, she rejoices by triumphantly walking out of her cafe, thrilled by the fact that she can quit her job since now anyone can make a latte.

Credits

Chief Creative Officer: Jeff Kling

Creative Director: Patrick Figueroa

Art Director: Boris Opacic

Copywriter: Lucas Tristão

Director of Film: Pat Sidoti

Executive Producer: Erin Simle

Integrated Producer: Erin Kirby

Production Assistant: Kolter Ridge

Director of Business Affairs: Brendan Lawrence

Director of Account Management: Matt Benka

Business Lead: Jordan Hoffarber

Group Account Director: Julie Hagemann

Account Supervisor: Brittany Travis

Account Planner: Ellery Luse

Production Company: 1st Ave Machine

Director: Nico Kasakoff

Executive Producer: Peter Repplier

Producer: Josh Goldstein

Director of Photography: Carlos Veron

Editorial: Arcade

Editor: Kyle Brown

Assistant Editor: Pete D’Andrea

Executive Producer: Crissy DeSimone

Senior Producer: Rebecca Jameson

Editorial: Charm School

Editor: Steven George

Producer: Matt Nelson

Post-Production (Finishing and CGI): Timber

Creative Director’s/Partners: Jonah Hall & Kevin Lau

Executive Producer: Sabrina Elizondo

Flame Artists: Chris Homel, Chris Decristo, Brian Schnieder, Todd Mesher, Mark Loso

Flame Assists: Brandon Harden, Austin Lewis, Sarah Vigil-Bass

After Effects: Zach Carnes

(End Tag) Nuke Compositors: Krystal Chinn, Nick Heigl, Jason Forster, Michael Loney

(End Tag) CG: Kevin Gillen, Jeff Willette

Senior Producer: Megan Kennedy

Color: MPC

Colorist: Mark Gethin

Producer: Rebecca Boorsma

Audio: Tonefarmer

Music: Tonefarmer

Executive Producer: Tiffany Senft

Producer: Elizabeth Muñoz

Composer: Jimmy Harned

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Agency: GroupM
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