Big Ten Network: advert-top-1 by Fallon

With a Sharpie, poster board and wit, Football pre-game shows are a great way to get your five seconds of fame. The Big Ten Network and Fallon have found a way for fans to talk smack at the game, without actually being at the game.

Meet the Fannequin. Standing 7-feet-5-inches tall and dressed in proper tailgate attire, Fannequin will hold the signs of fans who couldn’t make it to the game. Fans simply text their game day sign idea to the Fannequin Bot (24410) and choose their team. The best sign submissions will be held by the Fannequin on live TV during the show.

BTN Tailgate can be streamed via the web, smartphones, tablets and connected devices through BTN2Go.