Smart: advert-body-1 by Energy BBDO & CLM BBDO & BBDO South China
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Smart have partnered with CLM BBDO for a new campaign highlighting the space saving benefits of a Smart car. The creative shows that normal cars would literally need to be half the size to fit in the tight spaces a Smart car can, proclaiming ‘Only a smart can take the place of a smart’.
Credits
Executive Creative Director: Matthieu Elkaïm
Art Director: Anthony Liétart
Copywriter: Sébastien Duhaud
Additional Credits: CEO: Olivier Rippe
Managing Director: Séverine Autret
Account Director: Hicham Ghazaoui
Account Executive: Charlotte Montrichard
Head of Art Buying: Marie Bottin
CGI: Jeremy Delhuvenne
Photographer: Alex Murphy
Head of Planning: Loic Mercier
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