Grubhub: advert-top-1 by Duncan Channon
- Location:
Grubhub's latest ad brings the marketing buzzword "authenticity" to a new level. The 30-second spot - created by San Francisco agency Duncan Channon - features no actors, scripts or sets. Instead, the agency filmed a real group of friends enjoying some tacos that they ordered from Gruhub. According to Duncan Channon, the friends were filmed for more than ten hours while they placed food orders, hung out and chatted. The ad will air over the next four months across channels include Comedy Central, E! and Bravo.
Credits
Executive creative director: Anne Elisco-Lemme
Associate creative director: Jessea Hankins
Executive producer: Elizabeth O’Toole
Director of account management: Jamie Katz
Account supervisor: Nick Gustafson
Associate account executive: Sydney Paine
Production: Chelsea Pictures
Director: Henry Mason
Partner/executive producer: Allison Amon
Partner/executive producer: Lisa Mehling
Head of production: Adam Guliner
Line producer: Maeliosa Tiernan
Sales rep: Ezra Burke
Editorial: Cut + Run
Executive producer: Deanne Mehling
Producer: Sara Stasinos
Editor: Lucas Eskin
Sound/Mix: One Union Recording Studio
Engineer: Eben Carr
Music: Asche & Spencer
Color: MFD SF
Colorist: Chris Martin
Online: Creative Technology SF
Flame Artist: Zac Dych
