The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Created by Drum with media planning and buying handled by OMD UK, the 30” TVC George the Blob sees Play-Doh bring to life the imaginary world of a young brother and sister featuring Girraffagon: half giraffe, half dragon, Eleparrot: half elephant, half parrot and the protagonist George the Blob, who wants to be as colourful as the other animals. Thanks to the power of the children’s imagination, George is transformed from a grey blob, into a magical, friendly half-shark, half-unicorn.
The campaign celebrates ‘opening a tub of imagination’, Play-Doh’s new global strapline and coincides with Play-Doh’s 60th Anniversary this Autumn. To support the TVC, Drum has created a Facebook strategy including a 50” Facebook edit of the ad, four animated GIF Play-Doh tutorials and a ‘Star of the Week’ incentive that calls for Play-Doh’s Facebook community of mums and their young children to share their recreations of the four characters from George the Blob and be in with the chance of winning 40 tubs of Play-Doh.
Creative Director: Claire Baker
Associate Creative Director: Rebecca Rowntree
Creatives: Andrew Wilson, Madina Paulig
Additional Credits: Designer: Michael Ballantyne, Ben Jewkes, Fillippo Romano
Account Handlers: Jessica Sinclair, Georgia Weyman, Gemma Parry
Producer: Gracie Oury, Natasha Gottlieb, Laura Botten
Media Buying Agency: OMD
Media Planner: Lauren Chandler, Chloe Hardy
Production Company: Drum OMG UK
Editor: David Mowbray
Post Production Company: Gutenberg Networks
Audio Post Production: Gutenberg Networks