Under Armour: advert-body-1 by Droga5
- Location:
Unlike Any shines a light on the talents of six Under Armour athletes, including American Ballet Theatre principal ballerina Misty Copeland, long distance runner and Harlem Run Crew founder Alison Désir, world champion sprinter Natasha Hastings, and two of the brand’s newest athletes; professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang (Lanxin Zhang). Additionally, world champion alpine skier Lindsey Vonn’s Unlike Any film will premiere this fall.
Created in partnership with creative agency Droga5, the suite of campaign films were directed by Georgia Hudson of Agile Films. To portray these women, she captured 360-degree rotations of their athleticism from every angle, paying homage to the movements that have driven their incredible achievements.
Each story is narrated by poetry crafted specifically for each athlete at the peak of their performance from spoken word artists.
Unlike Any is Under Armour’s most expansive campaign to date and will feature more than 200 pieces of content that have been created for Under Armour’s digital and social platforms as well as for digital and media partners. The campaign will be released and supported in a wide range of global markets, particularly in the US, Europe and China, further cementing the company’s commitment to supporting athletes of all levels from all over the world.
Credits
Client: Under Armour
Campaign: Unlike Any
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Felix Richter
Executive Creative Director: Alexander Nowak
Senior Copywriter: Doug Hamilton
Senior Art Director: Kia Heinnen
Art Director: Castro Desroches
Junior Copywriter: Diana Perez
Chief Creation Officer: Sally-Ann Dale
Co-Director of Film Production: Jesse Brihn
Co-Director of Film Production: Bryan Litman
Senior Producer Film: Rebecca Wilmer
Producer Film: Nathan Pardee
Music Supervisors: Ryan Barkan, Mike Ladman
Business Affairs Manager: Mairéad Murray
Director of Interactive Production: Niklas Lindstrom
Director of Art Production: Cliff Lewis
Senior Producer Art: Bianca Escobar
Director of Print Services: Rob Lugo
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Harry Roman-Torres
Group Strategy Director: Will Davie
Strategist: Newman Granger
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Hillary Heath
Senior Communications Strategist: Kathryn Ruocco
Chief Intelligence Officer: Amy Avery
Data Strategist: Kaveri Gautam
Executive Group Director: Julian Cheevers
Group Account Director: Shane Chastang
Account Director: Lucy Santilli
Account Supervisor: Kate Tyler Monroe
Associate Account Manager: Megan Haggerty
Group Project Manager: Bill Wilson
Senior Project Manager: Carolyn Brafman
Client: Under Armour
Chief Executive Officer: Kevin Plank
Chief Marketing Officer: Andrew Donkin
SVP Global Brand Management: Adrienne Lofton
SVP General Manager Women’s: Pam Catlett
VP Global Brand Management Women’s Youth: Attica Jacques
Global Brand Manager Campaign Integration: Bené Eaton
Global Brand Manager Women’s: Cate Goytisolo
Associate Global Brand Manager Women’s: Molly O’Hara
Vice President Global Brand Creative: Brian Boring
Art Director Global Brand Creative Women’s Youth: Giselle Lewis-Archibald
Project Manager Global Marketing Operations: Jen Aldinger
VP Global Consumer Engagement: Jim Mollica
Senior Director Global Consumer Engagement: Jack Daley
Senior Manager Global Consumer Engagement: Veronica Mao
SVP Global Communications: Diane Pelkey
Director Global Communications: Erin Wendell
Marketing Director Under Armour China: Lydia Zhu
Senior Marketing Manager Under Armour China: Eddy Chen
Production Company: Agile Films
Director: Georgia Hudson
DOP: Zoë White
Executive Producer: Myles Payne
Head of Content: Alex Chamberlain
Line Producer: Martha English
Editorial: WORK Editorial
Editor Lindsey Alison Natasha: Ben Jordan
Editor Misty Jessie Zoe: Cass Vanini
Assistant Editor: Trevor Myers
Assistant Editor: Theo Mercado
Executive Producer: Erica Thompson
Senior Producer: Sari Resnick
Post Production: Blacksmith
Executive Producer: Charlotte Arnold
Executive Producer: Megan Sweet
Producer: Anu Nagaraj
VFX Shoot Supervisor: Daniel Morris
VFX Shoot Supervisor: Melissa Graff
2D Lead: Daniel Morris
2D Lead: Melissa Graff
2D Artist: Iwan Zwarts
2D Artist: Margolit Steiner
2D Artist: Jacob Slutsky
2D Artist: Caio Sorrentino
2D Artist: Tuna Unalan
2D Artist: Trace VFX
3D Tracking: QL Beans
Designer: Min Liu
Color: MPC
Executive Producer Color: Dani Zeitlin
Producer Color: Jenna Gabriel
Colorist: Adrian Seery
Music: Q Department
Executive Producer: Zach Rice
Senior Producer: Guin Frehling
Creative Director: Drazen Bosnjak
Sound: Gramercy Park Studios
Audio Engineer: Chris Afzal
Sound Designer: Chris Afzal
Executive Producer: Vicky Ferraro
Associate Producer: Laura Goehrke
